SEO Ecommerce Link Building Website Audits Case Studies

In this month’s edition of the SEO Report Card on Practical eCommerce, Netconcepts Jeff Muendel takes an in-depth look at Seenon.com, a celebrity fashion site. From home page content to what Jeff calls “an attractive and aggressive design,” this is a good website audit to read for the trendy and stylish.

This month’s report card website is Seenon.com, an ecommerce site that tracks the fashion tendencies of the famous and sells those garments and accoutrements to interested consumers. The site is pleasant to the eye and has an exciting, almost urgent feel to it, but how does it do in terms of search engine optimization? Not bad at all actually, and to that end, I thought it would serve as a good example of attractive and aggressive design that does not come at the expense of SEO.

For more about this fashion site web audit, visit Practical eCommerce here.

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Join our founder and president, Stephan Spencer, along with renowned analytics expert Avinash Kaushik, in this archived webinar of an information-packed 101-minutes of website analytic tips and tricks. This webinar, for Lorman Education Teleconferences, was called “Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend.”

Watch Stephan and Avinash’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).

 

 Netconcepts Website Metrics & ROI Screencast [101:48m]: Play Now | Play in Popup | Download

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Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.

Moderator: Detlev Johnson, CEO, Search Return

Speakers:
Brian Combs, Founder and Senior Vice President, Apogee Search
Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc.
Stephan Spencer, President, Netconcepts
Navneet Virk, Director of Search Marketing, Roundarch

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If SEO 1.0 is about ensuring that 1990s-era web design techniques (such as tables and frames) are modified to minimize search engine ranking issues, then Web 2.0 is all about addressing how you can make your sites search-engine friendly with new technology. CSS, AJAX and other dynamic design techniques can give search engines fits; SEO 2.0 is all about ensuring that Web 2.0 sites are as search engine friendly as Web 1.0 sites.

Moderator: Stephan Spencer, President, Netconcepts

Speakers:
Mikkel deMib Svendsen, Creative Director, deMib.com
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Nathan Buggia, Lead Program Manager, Live Search Webmaster Central, Microsoft

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In this in-depth article about content optimization on ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco, digs deep into this essential part of SEO.

Content optimization is about prominently incorporating targeted keywords and keyword phrases into the copy on each page to appeal to prospects searching for your goods and services. Doing so ensures your content has a chance to be found for all the right words. Ideally, these are highly searched terms and phrases that convert. That’s where keyword research comes into play when optimizing your site’s content.

Before you dig into keyword research to determine how well targeted your content is and what the size of your keyword market is, there are a few basic skills to add to your repertoire. Fundamental content optimization skills include:

* How to compile keyword research.

* How to measure content optimization efforts.

* Some basic copywriting knowledge.

* Basic HTML coding and basic SEO knowledge.

* A commitment to optimizing content — efforts will pay off!

For more about content optimization, read the full article at ClickZ here.

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The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.

Moderator: Vanessa Fox, Features Editor, Search Engine Land

Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, NetConcepts
Phil Stelter

Q&A Speakers:
Paul Dillon, Director, Live Search Shopping, Microsoft
Ken Kronquist, Director of Product Management, Yahoo! Shopping

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In this article originally written for ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco tackles some of the negative press that SEO has received recently. Her article addresses some of the reasons why SEO professionals get a bad rap. Simply many SEO professionals, even the ones who work here, at Netconcepts, can’t discuss the successful results from client implementation strategies.

If you haven’t had the luxury of working with an SEO expert who operates in complete transparency within the strictest current best practice guidelines, then you know that some SEO practitioners over-promise and under-deliver. That’s why these critics have lambasted and lampooned our industry. Yes, they did throw out the baby with the bathwater to make a point, but the point remains.

One of the big problems the SEO industry faces is clients who won’t allow us to name them publicly and discuss their results. We have one e-commerce client that’s showing 39 percent growth in year-over-year organic search engine referrals. Natural search results are driving more traffic to its site than ever before.

PJ addresses this issue more in detail in her full article at ClickZ. To read the article, click here.

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One of the top issues in delivering up local search results in a map-based format is what to do with businesses which have no street address. During the SMX Local & Mobile conference back in October, Dick Larkin asked Google Earth VP Michael Jones a question about this very thing: "What should we recommend to local businesses which do not have a local street address—how do they get into Google Maps search results?" Michael’s answer was surprising. I’ll give you his answer in a moment.

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Table moderator:
Brian Klais, Vice President of Search, Netconcepts

Table topic:
Natural search marketing and analytics

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In this SEO report card on Practical eCommerce, Jeff Muendel, Search Analyst for Netconcepts, writes a full review of an all-about-yarn ecommerce store recommending that they redesign the site to be more search-friendly.

Jeff’s expertise begins with a critique of their home page:

I always harp on having a sitemap linked to the home page, and while some sites need it less than others, Agoodyarn.net could benefit from one almost immediately. A sitemap, which is a page that has links to all the major categories an subcategories of a web page, helps search engines through all the sections of a site. It can also be a shopping asset for customers. Almost all of the textual content on the home page is set as link text. Not only does this water down the keyword promotion that the links might garner, but it’s also just plain spammy. While it may not be the webmaster’s intent, this is a form of link stuffing, and it is frowned upon by search engines. The site’s title and logo text, “Fine yarn, classic patterns and odd notions,” are not textual but graphical, and therefore invisible to the search engines.

Be sure to read the full article for how simple fixes and a savvy re-design of their eCommerce site can boost this yarn retail store’s website and their overall SEO.

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